Becks Prime
With the new technology of LCD screens even menu boards are now seeing a drastic change. Becks Prime is taking this to a new level in which they post all its menu items on huge LCD screens above its counter as well as a closer one that costumers can see right at the register. They are also using the idea of a massage greeting board to tell guests all about their menu items. They have various items that they sell and want to ensure that their guests know the wide range of food. This is a quick and efficient way to tell people what is going on with the food in your establishment.
They show all pictures of the food as well as a brief discretion and price of each menu item. They also use this to deal with price changes that the restaurant has to do from time to time. They use this as a huge marketing tool to market their brand name and food items. These systems can be quite expensive, but they ensure they marketing value is defiantly worth the price of this expensive system.
I believe that a lot of different fast food and deli type establishments could use something like this to help market their menu items. I think they would be able to display all menu items with price. If the system could get advanced enough it should be able to bring up all nutritional information upon guests requests. The idea is something I think major chains should look this to help bring across their menu items. Technology is always changing its time for restaurants to embrace it and change with it.
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I think this is a good idea. If you have a place that the prices change alot or menu changes seasonally this could be a really good investment. You can change the menu, layout, or price digitally on a daily basis if you want to without buying new paper menus or menu board. Maybe eventually the guests will be able to order it on a touch screen computer and eventually cut out the middle man who usually takes the order.
ReplyDeleteI agree with Anthony that this could be a good idea in fast food establishments.. However, how is this really all that different than the current menu boards? I guess I don't quite understand the added benefit. I mean I guess it provides pictures and descriptions, but in most quick-service chains, the items are already well known. Maybe I am missing the point, but it seems like a lot of money to be spent for minimal marginal benefit. Also, I do not think this would really be a good idea for more casual or fine dining establishments. In these cases, I feel as though these types of menu boards would take away some of the personal experience or classyness of the experience. However, I guess this could be a preview of the technology we could be seing coming up.
ReplyDeleteRebecca makes a great point, this could be a preview of what could be happening in restaurants in the future. Instead of paper menus, we could see menus displayed tableside on bright, illuminated LCD screens. The current use of the boards definitely is better suited to QSR, in the future, if this is proven successful, we could see LCD menu boards in more and more restaurants.
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